To attract people’s attention across the humongous convention floor, the booth needs to look as playful and exciting as possible within the limited given space. 

By implementing Netflix’s sub-brand “Geeked”, we created a living and breathing capsule toy installation that is self-manifesting and eye-catching. The booth became a playground giving the promoting titles new visual interpretations and keeping them under “Geeked” art direction—allowing all titles to sit together without any visual conflicts.

A large amount of suspended LED screens were served as canvas showing branded motion graphics, offering fans the opportunity to see what’s next on Netflix. When the capsule toy machine is activated, the screens will show you how the capsules are delivered to their hands. 

In the end, we successfully delivered instant eye candy regardless of where you are on the convention floor. Which not only draws high foot traffic to experience the fantastic machine but also becomes a waypoint for Comic-Con attendees.